All we aim through the media whether it is online by a website, email campaign or through print media using brochures, product catalogues or advertisements in news papers, magazines or posters or hoardings is to promote the brand identity and there by the product sale. Objective of marketing is making the sale, superfluous. In order to attain a perpetual and recurring sale we need to establish a strong brand identity and image so that it reaches the top order on the customer’s recollection list. A brand doesn’t build by itself. Brand building is a conscious and consistent activity. It is very important that all these efforts must be continuous and co-ordinated to compliment each other and should not confuse the target audience. A proper mix of these media is essential.
Professional and Functional Websites
A professional and functional website is the cornerstone of a successful online marketing campaign. Online shop is the place where the customer become most comfortable, comfort leads to sale. A professional and well-designed and functional website builds brand image. Having a user friendly, well designed website is an important part of the online marketing strategy. Site usability influences how well and frequently your website converts potential customers (traffic) into actual transactions.
Clear and Consistent Communication
The most important activity before attempting any of these activities is to spell out and determine a clear identity of your company and the brand you want to create in the minds of customers. Our brain recollects things only by mere association. Company logo, base color scheme, communication and style etc have to be established first.