No matter how well your website is designed, it is of no use if your current and prospective clients could not find it. Has anyone ever said to you: “I can’t find your company on the internet”? Isn’t that frustrating? The most important task after designing a website is making it found on the internet when customers search for services or products using key words. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. Search Engine Optimisation (SEO) is the key. In fact SEO has to be built from ground up.
Websites such as “Google”, “Yahoo” and “Nine MSN” use search tools to assist the user in finding information in relation to the words that they have submitted. Search Engine Optimisation relates to how well your company is positioned on the pages displayed once this search is complete. Obviously, it is within your businesses best interest to be on the first page and as close to the top of the list as possible of search results. This establishes your business reputability in the consumers mind and will increase your traffic to your webpage. We have a wealth of knowledge in determining the best strategies to improve your Search Engine Optimisation ranking. By ensuring key words are used that specifically relate to your company branding and the coding that is used is functional, we ensure that the traffic directed to your website increases in volume and relevance, thus increasing sales. Get your website Search Engine Optimised by us.
What are Search Engines?
Search engines are crawler or robot applications that read content available on the internet and index and rank them with respect to the relevance of the content, with an intention to return the relevant page listing when search is performed using key words. Search engines use very complex algorithms to ranking the webpages to make sure ranking is realistic so that people who search for information using keywords get the right webpage as a result. That’s why a Web site with good search engine listings may see a dramatic increase in traffic.
The Internet is the fastest growing sales channel in the world and the Australia Internet Advertising industry is growing at 100%. This growth proves that the way people make decisions about finding where business are or where to buy things they want has changed; Google and other search engines are now an important part of the research into finding out what and where to buy! SEO is becoming increasingly important for businesses all over the world, and when running a Pay-Per-Click Google Campaign with us, SEO gives your business extra keywords therefore making your website further relevant to search engines.
Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found. Your website will perform better and receive more traffic. As opposed to Push marketing SEO is “PULL Marketing”. The quality of a lead that find you through search is very high. When someone searches your keywords and finds you, there is a good chance that they are going to be a solid new business lead. When a searcher finds you, they have INTENT.