Are you taking advantage of the contemporary consumer trends? Research indicates on-line sales in small busi-nesses have increased to 64%. This year (2012) has seen more than one billion online buyers around the world, spending over $1.2 trillion dollars. More and more people are purchasing through their mobile device, or browsing an item on their handset and completing the transaction on a desktop. The second trend is that people are becoming more comfortable with retailers operating in multi-channel space. As a response to the rapid uptake of the internet by the average consumer, several key factors such as search engine marketing(SEO), social media networks, online video, email marketing, mobile marketing etc have become important part of the of online marketing activity. Read more of online marketing.
Professional and Functional Websites
A professional and functional website is the cornerstone of a successful online marketing campaign. Online shop is the place where the customer become most comfortable, comfort leads to sale. A professional and well-designed and functional website builds brand image. Having a user friendly, well designed website is an important part of the online marketing strategy. Site usability influences how well and frequently your website converts potential customers (traffic) into actual transactions.
Search Engine Marketing
A good looking website is of no use if no one can find it using the search engines such as Google, Yahoo, Bing, MSN etc. SEO, Search engine optimisation is about increasing the rankings of a website in a natural search on search engines such as Google or bing. SEO is very powerful and important part of any online marketing strategy due to its potential to drive growth at a relatively low cost. Search Engine Marketion (SEO) is a highly specilised, scientific and methodical approach. SEO optimisation has to be built in website from ground up.