No matter how well your website is designed, it is of no use if your current and prospective clients could not find it. Has anyone ever said to you: “I can’t find your company on the internet”? Isn’t that frustrating? The most important task after designing a website is making it found on the internet when customers search for services or products using key words. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. Search Engine Optimisation (SEO) is the key. In fact SEO has to be built from ground up.

Websites such as “Google”, “Yahoo” and “Nine MSN” use search tools to assist the user in finding information in relation to the words that they have submitted. Search Engine Optimisation relates to how well your company is positioned on the pages displayed once this search is complete. Obviously, it is within your businesses best interest to be on the first page and as close to the top of the list as possible of search results. This establishes your business reputability in the consumers mind and will increase your traffic to your webpage. We have a wealth of knowledge in determining the best strategies to improve your Search Engine Optimisation ranking. By ensuring key words are used that specifically relate to your company branding and the coding that is used is functional, we ensure that the traffic directed to your website increases in volume and relevance, thus increasing sales. Get your website Search Engine Optimised by us.

What are Search Engines?
Search engines are crawler or robot applications that read content available on the internet and index and rank them with respect to the relevance of the content, with an intention to return the relevant page listing when search is performed using key words. Search engines use very complex algorithms to ranking the webpages to make sure ranking is realistic so that people who search for information using keywords get the right webpage as a result. That’s why a Web site with good search engine listings may see a dramatic increase in traffic.

Why SEO?
The Internet is the fastest growing sales channel in the world and the Australia Internet Advertising industry is growing at 100%. This growth proves that the way people make decisions about finding where business are or where to buy things they want has changed; Google and other search engines are now an important part of the research into finding out what and where to buy! SEO is becoming increasingly important for businesses all over the world, and when running a Pay-Per-Click Google Campaign with us, SEO gives your business extra keywords therefore making your website further relevant to search engines.

Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found. Your website will perform better and receive more traffic. As opposed to Push marketing SEO is “PULL Marketing”. The quality of a lead that find you through search is very high. When someone searches your keywords and finds you, there is a good chance that they are going to be a solid new business lead. When a searcher finds you, they have INTENT.

They pulled themselves right to you for a reason; they are looking for what you have. This is just the opposite of PUSH marketing direct mail, outdoor advertising, TV, radio and other media mediums. Brand Recognition small businesses may not have large budgets for major branding. Your brand awareness and brand recall strength will increase as time goes on. With a solid SEO program in place, you will cater to all major crawler-based search engines. Search Engine’s organic / natural results are viewed as authority referrals.

Rank high on Google
Google Trust Factor: Some studies suggest that a referral from a friend exponentially increases the probability of closing a sale. Think of leads that come through search as referrals from trusted a friend. Think: “Google is my friend; Google is referring his friends to your business!” People trust search engines, especially Google’s authority. Take advantage of the trust factor to build your sales and qualified business leads. Google is viewed as everyone’s trusted friend who makes a referral what Google says goes. Please don’t deny this fact.

How to SEO?
SEO is the process of improving the rank number of your website listing in the generic or free listings on Google. Usually, the higher a site appears in the search results, the more visitors it will receive from the search results. SEO involves advanced website optimisation by editing the HTML content and associated coding to increase its relevance to specific keywords and ensuring your website is search engine friendly. Submitting to search engines is only part of the challenge of getting good search engine positioning. It’s also important to prepare a Web site through “search engine optimization.”
ROI from SEO can be significantly higher than other forms of advertising and direct marketing. Pay Per Click and paid search advertising are other alternatives to improve ranking. But overall search is the more important point, so whether its SEO or PPC, both can be managed to a great ROI, well beyond other forms of advertising and marketing.

Beware of SEO Malpractices.
There is no short cut to Search Engine Optimisation. Search Engines have become more clever to weed out dishonest practices. Dishonest methods might include pages with nothing but key words and no intelligible content or articles. Another common ploy is to create “doorway pages” which have no content but lead to other pages. This is in direct contradiction with web site owners who just want their web site to be the first one in the results regardless of how relevant it was to that particular search. A dishonest Search Engine Optimisation, also called Black Hat SEO, will work in this direction to fool search engines. Dishonest methods might include pages with nothing but key words and no intelligible content or articles. Another common ploy is to create “doorway pages” which have no content but lead to other pages.

Search engine optimisation ( SEO ) malpractice is the ultimate penalty you could pay if you choose the wrong SEO company to optimize and/or promote your website. With so many different companies and individuals boasting about their achievements for top search engine rankings, it can be more than just a little difficult for you to filter through the misleading hype and see the truth behind their thinly guised lies. Some unscrupulous SEO companies (called Black Hat SEOs) use certain methods to trick the Search engines and somehow generate artificial traffic to your site and there by improved ranking. These methods do nothing but get the website banned from the search engine results pages (SERPs).

Read more about search engines

• The student guide to search engines
• What is Search Engine Optimisation?
• The search engine list

Visit Webdesign Portfolio